Fluencify raises $4.3M to expand its creator marketing platform

Stockholm-based creator marketing platform Fluencify has raised an oversubscribed $4.3 million pre-seed round led by byFounders, with participation from Wave Ventures. As part of the investment, byFounders partner Magnus Hambleton will join Fluencify’s board.

Founded in 2025 by Erik Romdhane, Isaac Norin and Sam Stones Hälleberg, Fluencify helps businesses manage creator marketing campaigns through AI-powered agents. Its platform supports creator discovery and matching, automated outreach and response handling, campaign briefing, content scheduling, paid promotion and cross-border payments to creators in more than 85 countries.

Fluencify is built around an ambassador model that enables creators to work with brands on an ongoing basis rather than through one-off sponsored posts. The company says its platform currently has more than 13,000 active creators and works with brands whose combined market capitalisation exceeds $30 billion. Its target customers include consumer and prosumer software companies across areas such as AI, productivity, education and consumer applications.

Creator marketing is often managed through influencer agencies, user-generated-content agencies, creator marketplaces, campaign management software or internal teams. Fluencify brings these functions together with automated workflows designed to reduce the administrative burden of discovering creators, managing communications, preparing campaign briefs, coordinating content and handling international payments.

Fluencify CEO and co-founder Erik Romdhane said his experience as both a creator and agency operator highlighted how much campaign management depends on operational tasks rather than creative work. These include finding the right creators, managing communications, preparing briefs and processing cross-border payments.

We wanted to build a system so a brand can describe the outcome it wants and get the campaign run end to end, without all the legwork,

Romdhane said.

According to an Edelman Trust Barometer Special Report cited by Fluencify, consumers are more likely to trust information about a brand from people who use its products regularly than from the company’s CEO. The report also found that consumers tend to rely more on feedback from other consumers than on a brand’s own messaging when deciding whether to make a purchase.

Fluencify plans to use the new funding to recruit engineers in Stockholm, establish an office in New York and strengthen its sales operations in the US. The company will also invest in expanding its creator network and further developing its platform for existing customers.