Sara Davies Net Worth in 2026: Inside Her Business Success and Wealth

Sara Davies has an estimated net worth of £37 million, according to media reports. The British entrepreneur accumulated much of her wealth through Crafter’s Companion, the arts and crafts company she launched while studying at the University of York. Alongside her business success, her television appearances, investments and brand collaborations have also contributed to her financial standing and reputation in the UK business community.

Davies rose to national prominence after joining the BBC One investment programme Dragons’ Den in 2019. However, her entrepreneurial journey started long before her television debut, when she transformed a simple product idea into a successful international business.

It is worth noting that the £37 million figure is an estimate based on media reports and has not been officially confirmed by Davies.

Sara Davies Net Worth in 2026

Sara Davies’ net worth is estimated to be approximately £37 million. Most of her reported wealth is linked to Crafter’s Companion, although her television career, business investments and commercial partnerships have also contributed to her overall earnings.

These details are based on publicly available reports. Davies has not released a verified breakdown of her personal wealth, assets or financial liabilities.

How Sara Davies Built Her Fortune

1. Crafter’s Companion: The Foundation of Her Wealth

Crafter’s Companion played a major role in establishing Sara Davies as a successful entrepreneur and building her reported fortune. She started the company in 2005 while studying at the University of York after recognising an opportunity for a product that would make envelope-making easier for people creating handmade cards.

Her first invention, called The Enveloper, attracted attention through television shopping channels and helped introduce the business to a wider customer base. Over time, Crafter’s Companion expanded its product portfolio to include crafting tools, materials and accessories, reaching customers across the UK, Europe and the United States.

The company developed into a sizeable international business, with reported annual turnover exceeding £34 million at its peak. However, following the surge in demand for home crafting during the pandemic, the business encountered financial difficulties. In 2025, Davies became involved in initiatives to rescue and rebuild the company.

Despite these setbacks, Crafter’s Companion continues to represent an important part of her entrepreneurial journey and reported wealth.

2. Dragons’ Den: Investments and Television Earnings

Davies joined the BBC investment show Dragons’ Den in 2019, becoming the youngest female Dragon at the time. Her appearance on the programme allowed her to use her business experience to evaluate startup pitches and invest in promising entrepreneurs.

Throughout her time on the show, she supported businesses operating in various industries, including consumer goods, health and wellness, and professional services. These investments created opportunities to generate additional returns, although the financial performance of individual companies can differ.

In 2025, Davies stepped away from her position on Dragons’ Den to concentrate on her business ventures and other professional commitments.

Her television role not only provided another potential source of income but also strengthened her reputation as an experienced businesswoman and investor.

3. Strictly Come Dancing and Other Television Projects

Another important milestone in Davies’ career came in 2021, when she participated in the BBC entertainment programme Strictly Come Dancing.

Her appearance on the popular dance competition helped her connect with audiences outside the business and crafting industries. It also increased her visibility and created opportunities for additional media appearances and commercial projects.

Television programmes can provide participants with appearance fees and wider brand exposure. However, the exact amount Davies received for taking part in Strictly Come Dancing has not been publicly disclosed.

Her television work has helped establish her as a recognisable personality in both British business and entertainment.

4. Avon UK Brand Partnership

In July 2024, Sara Davies took on the position of Chief Inspiration Officer at Avon UK. The partnership brought together her entrepreneurial background and a beauty brand known for its independent sales representatives and direct-selling business model.

Through this role, Davies has been able to share her business experience, encourage independent entrepreneurs and connect with a wider audience.

Brand collaborations and ambassador roles can provide additional earnings for established public figures. However, the financial terms of her agreement with Avon have not been made public.

What Is Sara Davies’ Biggest Source of Income?

Crafter’s Companion is generally considered the biggest contributor to Sara Davies’ reported wealth. What started as a university business project developed into an international company offering products to crafting enthusiasts.

Beyond her original business, Davies has built additional professional opportunities through television appearances, investments in companies featured on Dragons’ Den and commercial partnerships such as her work with Avon UK.

These activities have diversified her career and strengthened her position as a prominent entrepreneur. Nevertheless, the exact amount she earns from each venture and the percentage each contributes to her net worth remain unknown.

Conclusion

Sara Davies’ estimated net worth of £37 million highlights the financial success she has achieved through entrepreneurship, television and brand partnerships. Crafter’s Companion laid the groundwork for her fortune, while her appearances on Dragons’ Den and Strictly Come Dancing, along with her Avon UK partnership, helped expand her public recognition. Although her exact personal wealth has not been officially verified, her journey from developing a product idea at university to building an internationally recognised crafting business demonstrates how identifying a market opportunity and turning it into a sustainable company can create long-term business success.